Name Calling.

I got hired to come up with a new name for the NFL team that plays in Washington DC. I think they made a smart choice. You may recall that this team, for a long time, was called the Redskins. Leave it to a town of politicians to think a derogatory term for another race was a good choice for the mascot of the Capital’s signature franchise. Anywho, they asked me to help them out. They gave me a few vague guidelines: 1) stay away from names that might offend our fellow human beings or that may portray certain groups in an unflattering light, like the Fighting Irish; 2) we don’t want the same old names that everybody uses, there are too many Wildcats and Bulldogs; 3) a connection to our city and its unique story would be cool, but don’t give us any reference to DC teams of the past (thank God, DC has had a bunch of lame ones, Wizards, Senators, Capitals, Nationals, Spirit … barf).

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Tommy Logic

If you’re like most people, you probably spend every waking minute thinking about Tom Brady. It’s only natural, in Elizabethan times people fixated on Shakespeare, during the Great Depression, Roosevelt was top of mind, in the 21st century it’s Brady.

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