Did you catch the game that the NFL televised almost completely using the SkyCam? Companies like the NFL do these kinds of things from time to time in the name of progress. They experiment with their product, in essence, change the recipe, hoping that a handful of people who wouldn’t normally be interested might buy or watch. When the NFL decides to change the way it televises games, when Coke decides to change the ingredients in its cola, what they’re really saying is “getting new customers is more important than satisfying my existing customers.” That’s a miscalculation.
The Fun, The Cool Still Possible Though Not The NCAA’s “Target”
Face it, the NCAA is a buzz kill. It’s genetically predisposed to buzz killing and to instituting the arbitrary rule that confuses and irritates and generally makes dealing with them a pain in the ass. Exhibit A is the so-called rule against “targeting”. Let’s first establish that no one targets, that is, no college player, in a premeditated fashion, says to himself, On this play I’m going to launch my body as a missile and use the crown of my helmet, intentionally aiming it, at the helmet of my opponent while in the act of making or attempting a tackle. It doesn’t happen. “Targeting” therefore is a silly and inaccurate term and concept. What does happen is that, while hurtling themselves at one another with