Did you catch the game that the NFL televised almost completely using the SkyCam? Companies like the NFL do these kinds of things from time to time in the name of progress. They experiment with their product, in essence, change the recipe, hoping that a handful of people who wouldn’t normally be interested might buy or watch. When the NFL decides to change the way it televises games, when Coke decides to change the ingredients in its cola, what they’re really saying is “getting new customers is more important than satisfying my existing customers.” That’s a miscalculation.
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