I worked on an account for a new kind of cataract lens. Traditional cataract lenses are monofocal, that is, they provide vision at only one fixed distance, still, for someone with the cloudy overall vision caused by cataracts, this rocks. But the natural human lens actually flexes a bit and this allows you to see things at varying distances and the lens I was writing about was supposed to give patients back their natural ability to see things near, far and in-between. I authored propaganda about this particular product on many fronts, including a few radio spots we were set to record.

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