Imitation is the sincerest form of flattery. When people and companies spend an infinitesimal amount of time, money and energy trying to replicate the real thing, to create a fake, synthetic, artificial version of something very valuable, society has a name for it – a con job. You can see it a mile away, except this time instead of the mob counterfeiting hundred dollar bills, the Plant Mafia is trying to pass off fake hamburger patties … and it tastes just like meat! Yeah right, and fuckin’ Willie Wonka makes a pill that tastes just like a ham sandwich, a bag of chips and a chocolate shake all at once.